The Power of Words
It's easy to love your product as the salesman - you know the benefits! But what would you want to know as a skeptical consumer?
A key element of marketing is knowing your audience. Content should be tailored to your unique customers as well as to your one-of-a-kind business.
Who's looking for your product? Is it a senior citizen in need of a higher-powered flu vaccination? Is it a businesswoman on the go in need of a time management app? Is it a town council in need of a building restoration company?
Put yourself in the position of your buyer and think about what should be front and center.
And, think about how you want to describe your product so it appeals exactly to your niche.